TOYOTA HILUX AD :: Jonathan Parkinson (Fresh Eye) / James Adey
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James Adey began his love affair with the magical effects of luminosity at a young age. Thankfully he discarded his six-year-old dreams of pyromania in favour of a career in cinematography.
A life-long fan of the visual arts, his view of the world is profoundly original. His incomparable ability to play with light makes him the kind of guy you want beside you when you’re chasing it. An easy-going perfectionist, James can establish a visual mood that feels unique to each picture he works on.
James is a storyteller. A dab hand at developing a look to suit the individual board, he is relentless in his search for the exact compositions and lighting states that best communicate the director’s state of mind.
Not a bad result for a little boy who thought playing with fire was the best way to illuminate the world around him.
For more on his work, check out his website on: http://jamesadey.com/